Project: State of Origin Promotion

The goal was for Jimmy Brings to ensure that customers think of them when they need drinks for important occasions, in order to increase sales of relevant products. The aim was to have the opportunity to be featured in image and video ads for the State of Origin Series, which would be promoted across all owned and paid media channels. The focus was on people gathering to watch the game at home, enjoying a drink featuring Lion Beer Products "Tooheys New" and "XXXX Gold". The promotion offered a chance to win a series worth of beer.